Why Families Love Us
Made to Last
Pickalilly uses only 100% cotton that is naturally breathable, hypoallergenic, and gentle on sensitive or eczema prone skin. No harsh chemicals, no synthetics, no microplastics. Just soft, safe comfort from first wear to last.
100% Cotton
These are clothes designed for play, washing, hand me downs, and repeat wear. Pickalilly cotton holds its shape and softness over time, making it practical for active kids and great value for families who care about durability, not fast fashion.
Thoughtfully Made
Small batch production, natural fibres, and a focus on quality over quantity. Pickalilly is built by a mom who understands childhood, comfort, and conscious choices. Better for your child, better for the planet, and made with real life in mind.
About Pickalilly
Pickalilly is a children’s clothing brand designed by parents, with families at the heart of everything we do.
Since 2014, we have been creating timeless children’s clothing using carefully chosen, luxury cotton fabrics that are soft on sensitive skin and comfortable for everyday wear. Our pieces are thoughtfully designed to last, to be worn often, washed well, and loved through every season of childhood.